All work
Pizza Hut Menu Board
A menu board for Pizza Hut Express in Uzbekistan — “Pepperoni for 100,000 sum” — in three versions with different accents.
- Client
- Pizza Hut
- Year
- 2026
- Role
- Graphic Designer
- Services
- Research, Menu board, Copy localisation
01 Task
Stay true to the brand style used in Uzbekistan and fit a long price — 100,000 — next to the pizza on a single board.
02 Approach
Research first: Uzbekistan still uses the 2023 brand style with a paper texture, not the flat checkered look of the 2025 rebrand. Then three versions with different accents — the price tag, humour and localisation.
03 Work
Version 1 — a reworked price tag: 100,000 is too long to sit next to the pizza, and this is closer to the original design 
Version 3 — HUTDEAL (from “hot deal”) localised as «С пылу с жару», “here and now”; could be adapted into Uzbek 
Research: 2023 vs 2025 brand style 
Version 1 on the board 
Version 2 on the board 
Version 3 on the board
04 In numbers
- versions
- 3
- brand styles compared
- 2
